Best Seo Company in Varanasi
Best Seo Company in Varanasi
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How to Increase the Loading Speed of Your Website
Imagine this: your e-commerce site is losing visitors on Black Friday or the recent record-setting Cyber Monday – traditionally the two biggest shopping days of the year. Best Seo Company in Varanasi
What’s worse is that this situation is unnecessary. You could have kept those visitors if you had just reduced your website’s load time. By neglecting something so important, you are losing a significant amount of money and will continue to lose revenue until you tackle this problem.
Why Speed Matters
Speed matters first because it is one aspect of an efficient, high-functioning website. Nowadays, when most people access the Internet on the go from mobile devices, site speed has become especially important. But site speed also matters because people’s attention spans are getting increasingly shorter. Data shows that almost half of all internet users expect website pages to load in less than two seconds. If your site takes longer than three seconds to load, 40% of users will move on. And speed matters to Google.
Ever since the introduction of Google’s Mobile First Index, site speed is Google’s official ranking factor. This means slow load time means decreased rankings, hence poor site visibility.
Site speed has a significant effect on usability and conversions. If people are leaving because your site is too slow, they are not converting.
No wonder many companies are focusing on improving site speed nowadays. Pathway, product design, and development growth-oriented company, names load time any business’s top priority.
For these reasons, web developer Robert Manning says that increasing site speed is “an essential skill for any website owner.” He provides an extensive list of strategies for speeding up WordPress WP websites in particular.
Evaluate Your Site
First, you should objectively test the speed of your site. To do so, you can use GTmetrix or Pingdom, both of which provide a detailed analysis of what if anything is causing your site to lag.
These tools measure if your site is too slow and you can also use them to monitor its performance continually. Remember that your goal should be for your pages to load in under two seconds. Faster than that is even better.
Have a Good Foundation
Make sure that you have a good hosting provider. Most likely your best bet is to opt for a virtual private server VPS. Shared hosting will slow you down too much, and a dedicated server probably has more power than you need and is too expensive.
You should also consider managed WordPress hosting created especially for WP sites. With managed hosting, you won’t have to be responsible for the technical aspects of your site. Keep this same mentality when selecting your theme.
Choose one that only has what you need, keeping it as lightweight as possible. One strategy is to opt for a minimal theme and then add plug-ins to add additional functionality. You might also consider utilizing a content delivery network CDN.
The closer a server is to a user, the faster the loading time will be. A CDN takes your static files and distributes them on various servers across the world so that your site is closer to people than it would have been otherwise. There are even solutions that will allow you to host parts of your site through a CDN. Some CDN resources you can check out are:
Jetpack a plugin
Updates and Maintenance
It should go without saying that you should keep all of the elements of your site as up to date as possible. This includes everything from HTML and PHP to your theme and plug-ins. Your hosting provider is responsible for your site’s first updates, but you should still keep an eye on them.
The more up to date your technology is, the more secure your site will be and the more efficiently it will run. Clean up your database as it gets bloated with data you aren’t using. You should eliminate anything you aren’t using plug-ins, widgets, etc..
Other Tactics for Decreasing Loading Time Speeding up your site is about enabling it to do as little as possible. With this principle in mind, consider doing the following: Don’t host videos on your site – auto-embed them.
Compress your images and your website files
Reduce server requests, e.g., limit how many posts you show on each page, break comments and posts into pages, implement lazy loading for images
Concatenate files, i.e., combine them into one larger file
Limit what you can such as post revisions, buttons, and widgets
Deactivate pingbacks and trackbacks
lude an expires header in your static resources this determines the length of time a visitor’s browser caches content
Optimize CSS delivery
Prioritize above the fold content
Use a Web Design Platform Made for Site Speed
If your current content management system or theme is giving you a wrong time, speed-wise, switch as soon as possible. Don’t try to fix or adjust. Use a website builder that gets it.
Duda is a solid example of an agency-friendly website building platform built from the ground up to minimize load times. Duda CTO Amir Glatt even published a detailed article describing what they have done to get Duda’s infrastructure as aligned as possible with Google’s best practices for page speed, achieving better scores than Wix, Weebly, and even the mighty WordPress:
Accelerated Mobile Pages AMP
It’s old news that people are using mobile more and more for all of their online activities. Not only does your site need to load quickly but it also needs to load quickly on smartphones. Because of the widespread use of mobile, Google has released Accelerated Mobile Pages AMP, which is “a whole new way of creating web pages and effectively changes the mobile web.”
AMP is open-source software designed to boost loading speeds on mobile devices. Even before AMP, Google took steps to favor mobile-friendly sites. So the better your site’s mobile friendliness, the better it’s ranking. You can learn more about AMP here.
Test, Audit, Fix
Testing, monitoring, and auditing how your site performs should be done continuously. Your website might be generating errors any minute due to redesign, new features, new sections products being added, seasonal traffic spikes, sudden social media success, etc.
Serpstat is an advanced SEO platform that can help with auditing your website and alerting you of errors regularly. It will break loading speed issues into two groups for you to quickly prioritize:
It will also provide explanations for each item they are checking for you to understand any issue better and easily delegate the task to a non-SEO team member.
Everyone Benefits from Fast Loading Speed
No matter what area of life we’re talking about, people appreciate having experiences that are orderly, seamless, and fast.
Optimizing your site for speed will set you ahead of the majority of websites on the internet. The result will be that you lose fewer visitors and increase your revenue.
Improve Readability to Make Your Site Easier to Understand
Think about the last time you visited a website. What was the first thing that you did? You likely scrolled down the page to see how long it was and decided whether you wanted to read every word or quickly skim it to get the general message.
Most people take the same approach. Econsultancy claims that a typical site visitor will read only 20 percent of your page. Due to decreasing attention spans, anyone who starts a website today needs to learn how to improve readability. If you’re not sure what that is or how to achieve it, here’s a primer.
What is readability?
The readability of a site is how well viewers can understand the content of a web page. Several factors affect readability, including the actual text on the page and how it’s presented.
Voice, tone and the language you use all affect readability, but so does page design and content layout. Even great content will be lost on readers if it’s presented poorly. On the other hand, poorly written material presented beautifully doesn’t improve readability, either.
How to improve readability
Article structure, formatting, and length are all critical when it comes to readability. Here are some general things to keep in mind.
Shorter is better
Writing a master’s thesis on your blog is an easy way to deter readers. Stick to your point and get to it quickly. Aim for a few sentences per paragraph and use bold headlines, lists, or bullet points to break up the text so that everything is easily scannable.
Clear communication is a must.
Understanding your audience is critical when it comes to readability. Everyone reads at different levels, so you want to ensure that your text is consumable to the most significant number of people. Many marketers and professional communicators use the Flesch Reading Ease formula which evaluates sentence and word length to gauge how easily a reader will understand a piece of content.
Lower scores suggest that your readers will need to have a college-level education to understand what you’re trying to communicate, while higher scores indicate that middle school education is all someone would need. You don’t necessarily have to calculate this formula every time you write something, but do take a few extra minutes to read what you’ve written. Ask yourself whether it’s conversational and clear enough for the average person to understand without pausing to look up specific terms.
Add white space and use the appropriate fonts.
No one likes to see huge blocks of text on a website — separate paragraphs by adding a few spaces in between them. White space is visually appealing because it gives the reader a momentary break between ideas.
Also, be consistent with the fonts that you choose and make sure they aren’t too decorative. The scripted font may look cool, but it isn’t easy to read. Generally, one or two fonts is enough to help convey your message without distracting readers.
A picture is worth a thousand words.
Words aren’t the only way to communicate your ideas. Images can also make your website more readable. If you have a photography or design site, imagery is a natural way to showcase what you do. Illustrations can also complement your written content, so use them to keep readers on your page longer.
Getting readability right
Aim for clarity and scannability on your website. Keep things short and format each page with headers, subheaders, lists, bullet points, and images when possible. Also, pay attention to the words that you use. Write in the way most people speak: conversationally. You’re writing for an audience; the goal should be to engage people and keep them coming back for more visits. Ultimately, boosting your website’s readability will help you attract more readers who might eventually turn into loyal customers.
Best seo company in varanasi