Seo Company in Chennai
Seo Company in Chennai
We enjoy adapting our strategies to offer every client the best solutions that are at the forefront of the industry.
Digital Transformation By Department: Marketing, Are You Ready?
Group of Business People Working on an Office Desk Earlier this year, we spent some time looking at digital transformation trends by industry, but another important lens we can use to examine digital transformation is by workgroup or specific enterprise department. Seo company in chennai
Clearly, IT has experienced a gut punch when it comes to change in today’s modern workplace. But for me, the most exciting place to start departmentally is through marketing’s digital transformation. Goodbye Promotion, Hello Relationship Probably the most important element of marketing’s digital transformation is that the marketing department is no longer a show-and-tell function, it’s a relationship function.
Gone are the days of scheduling billboards, full-page newspaper ads, radio commercials and calling it a day. Today’s marketing teams are being forced by customers to be responsible for what they’re selling, not just the day their ad goes live, but throughout the life of the entire product.
Customers are turning to social media to interact with companies—for better or for worse. They want two-way feedback, product communities, and a commitment to service and they want it now. That means marketing departments need to use technology, first and foremost, for communication. And they need to make sure they’re grabbing valuable customer insights from every exchange. The customer experience has skyrocketed to a top priority for marketing departments. If a customer doesn’t feel valued from the first touchpoint, then they probably won’t ever be a loyal customer—and that’s just not acceptable with what is now available.
Goodbye Gut, Hello Data That brings us to data. Every time a customer interacts on the customer journey, the marketing team must be using that exchange for the purpose of making the customer experience better. They need to nab more than just numbers and customer loyalty points. Emotions should be recorded in some way too. Marketing departments then need to plug all that knowledge back into the customer journey flow through personalization including personalized incentives, coupons, messaging, etc..
And they need to do this all in real time. Not too big of an order, right? Which brings us to the next point in marketing’s digital transformation. Goodbye Legwork, Hello Automation Today’s customers aren’t the most patient. Instant gratification is the name of the game—admit it, you’re guilty of this too. Customer’s want their product now—and they want to be acknowledged now. No matter how fast we as humans operate, we aren’t able to operate in real time 247. That’s where automation comes in. Today’s AI allows marketing teams to switch product messaging in real-time, meet customers in the almost-abandoned online shopping cart in real time, and hit them with smart beacon coupons at precisely the right moment.
Automation allows marketing departments to fill the gap where human effort simply can’t function. It also further compounds customers’ impatience, but that’s another part of marketing’s digital transformation story! Goodbye Corporate Dungeon, Hello Corner Office Marketing’s digital transformation story is one of elevation. Because digital transformation has empowered marketing teams so much, today’s CMOs are being promoted to hold a larger seat in the C-suite. They’re not just being tasked with more work, their insights are being given greater weight some would say a little too much.
Today’s companies know that without their marketing teams meeting the moment-to-moment needs of customers and reading their minds in real time, their company would get left behind. But this elevation is also a double-edged sword. Eighty percent of CEOs have expressed dissatisfaction with their CMOs. Perhaps it is pressure from competition or perhaps it pressure from customers, it’s tough to say. But CMOs have a tough job and have the highest turnover rate in the c-suite, lasting on average just over 3 years. But don’t let these facts discourage you. After all statistics and averages change.
Successful CMOs know they need the right team around them to support them, accomplish goals, and go above and beyond for the customer. Which leads me to my next point. Goodbye Sales People, Hello Creative Souls with Heart In marketing’s digital transformation, today’s marketing teams are no longer merely salespeople. They’re creative and curious people with a strong soft skill sets—willing to listen to the data, but also willing to think beyond it.
They’re people who are constantly thinking of ways to improve the customer experience and get to know their customers even better at every phase of the journey. They’re people who play an active role in the culture of the company and can help inspire everyone within the enterprise by imagining what’s possible. These are the people that help support the CMO. The ones that bring ideas to life. The ones that think outside the box. Doesn’t that sound like a team you’d want to build? Hello Opportunity Marketing’s digital transformation is just as huge as its role in digital transformation.
We know that in many instances, marketing teams are leading digital transformation for the entire enterprise, making them an integral part of the team. When put together well, a marketing team can make or break a company. That’s a lot of pressure for legacy marketers who are more keen to place ad-buys and call it a day. It’s also a huge opportunity for those marketing professionals hungry for transformation, experience and change. There is tremendous power in marketing’s digital transformation. The savviest companies today will take advantage of it.
How to Do Digital Marketing (Even If You Aren’t an Expert)
Implementing some simple, basic digital marketing strategies will ensure that more people are reached and more sales are made. As most of us know, digital marketing involves marketing products or services on the internet. If you’re new to the world of digital marketing, an expert consultant or agency can give you the exact steps that can be taken for a product or services to reach potential consumers best. However, if you’re on a budget, there are some simple and cost-effective digital marketing techniques you can implement yourself. Here are five basic digital marketing strategies that any business can start using, even if they’re not experts.
Editor’s note: Need help with online marketing for your business? Fill out the below questionnaire to have our vendor partners contact you with free information. Use social media Many businesses regularly use LinkedIn, Pinterest, Snapchat, Twitter, and more to grow their following organically and reach potential clients. It is important to share content that is relevant to the business at hand and to keep it regular and unique. Publish website content with smart keywords. Creating regular content on a website is an effortless way to reach people.
A site is more likely to show up on a Google search when it is relevant and up to date. This can be done by writing weekly blog posts, by creating new products and by updating images.
A website can often be the most important thing when it comes to a business’s exposure, so it is essential to put a lot of time and effort to make it visually pleasing, mobile responsive and to include a lot of relevant, free content. When creating content for your website, it is important to add relevant keywords. When deciding on what keywords to use, it is important to imagine what a potential client might be searching. They may type “health and wellness” into a Google search bar, meaning that a health website would want to include those keywords in their weekly blog posts. However, don’t add your chosen keywords too much; otherwise, Google will register this as spam. luding a keyword three to five times is the perfect amount to get noticed by Google.
Send out a newsletter. It is another method that can be implemented by beginners is sending out a regular newsletter. This newsletter can include general updates on the business, weekly blog posts or special deals and discounts that a company has to offer. Testimonials can be added as well as social media links and pictures. Sending out a newsletter is the perfect way to pop into someone’s inbox and gently ask them to become a client or for sale. Regularity is vital, as it elicits trust in the readers and lets people know that the business can be counted on.
Give out freebies The perfect way to draw people to a website is by creating freebies. Many companies provide free e-books, webinars, email courses, infographics and much more in exchange for signing up to their newsletter. Others offer discounts upon signing up or access to a members only area.
The possibilities are endless, and it is all about imaging what kind of thing would draw sometime to a website and keep them coming back for me. Seek out the help of influencers Influencers are people who have a highly engaged and loyal niche following on social media. These people can be contacted to work with to promote a brand, and business will often feature them on their website or social media page in return. Again, it is essential to seek out influencers who are relevant to your brand and who have an organic following of people that could become potential clients. When it comes to marketing, time, effort and money can be saved by seeking out professional help. But some pure digital marketing can be done on your own. Implementing the basic strategies discussed in this article will ensure that more people are reached and more sales are made.
Lucas Bikowski Founder and Managing Director of SEO Shark – an Australian digital media agency. Lucas specializes in: SEO Search Engine Optimization, link building, AdWords, social media, web development, business branding and reputation management. Like this article? Sign up for more great content. Be part of business already a member? Sign in. We’d love to hear your voice! Login to comment.
No.1 Seo company in chennai - Digital Marketing