Seo Company in Nagercoil
Seo Company in Nagercoil
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media. Seo company in nagercoil.
Best seo company in nagercoil
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
How to rank on the first Google page if you have a low-authority site:
The competition in SEO is hard no matter the domain.Big players have dominated Google’s top search rankings. The most popular search terms belong to 15-ish companies that own big networks of authoritative sites linking to each other.
They can pass link juice around and dominate trending keywords in a new niche in a matter of months, leaving almost no space for smaller players.
Not to mention all the SEO junkies that act on every Google update and optimise their sites down to the smallest detail.
As such, making the first Google page for even long-tail, low-search-volume terms can take forever for small businesses, freelancers, or solo entrepreneurs that have sites with a low domain authority DA rank and presumably no SEO support.
But there’s a workaround I call “syndicated SEO content”.
My SEO “aha” moment
The other day I was reviewing an archive of my client’s SEO articles and their rankings. A whole lot of items didn’t even make the top-30 positions because the competition had much higher DA ranks.
Since we were syndicating more newsworthy content to high-profile publications likes Forbes, Business Insider, I thought, “why don’t we try more evergreen and long-form content on those sites?.”
I intended to drive some traffic to our site in the short term and then reuse those articles for other SEO efforts.
As expected, the articles did drive some short-term traffic. But unexpectedly, we kept receiving more and more traffic from them over time, which was out of the ordinary for those publications.
Then I looked up the articles on Moz…
In several weeks, these articles made it to the first pages for the keywords we optimised them for on our site. And that’s because our media partners had DA ranks of 85+, which allowed us to outstrip the competition.
Unintentionally, we used them as high DA proxies for our SEO efforts.
In hindsight, it’s seems so obvious. But apparent things often get overlooked when you are deeply immersed in your field.
The SEO article doesn’t have to reside on your page.
I know the mantra of content marketers: don’t build property on someone else’s land. That especially holds in the SEO field, as your syndicated content eventually starts competing with the originals on your site.
But look, if there’s an opportunity to compete for a keyword with a monthly volume of 10,000+ searches by placing your content on someone else’s land, isn’t it worth it?
The good part of it is that the buyer’s journey stays almost intact. People read an article, find a call-to-action CTA at the bottom, which links to a lead magnet on your site. Isn’t it the same with content posted on your site?
Of course, you can optimise your article pages better by customising and visualising the CTA, setting up exit-intent pop-ups and more. But what can you do with your highly tuned page for conversions if it is not receiving traffic?
It’s clear that potential gains of syndicated SEO content outweigh its downsides for those on the lower part of the DA spectrum.
Use only high DA sites as proxies.
Now, not all the sites work the magic. If you want to get the most out of syndicated SEO content, you have to go after the most authoritative and credible sites in your domain.
I use Moz and their domain authority DA metric to evaluate potential sites for syndication. Your goal is the first page, and more precisely, the first three positions, as the click-through rate drops below a mere eight after the 3d ranking see the chart below.
As such, in most cases, you are shooting for sites with a DA of 80 or higher.
For perspective, here are the DA ranks of several highly credible sites:
.forbesm — DA: 96
ntentlym— DA: 71
Make sure you use effective CTAs.
Another key to the success of syndicated SEO content is the quality of CTAs in the article. Since the content doesn’t reside on your site, you are limited to text CTAs, which are not the best type of plugs to catch attention.
But still, there are ways to achieve damn good click-through rates if you are doing it right. For some reference, I managed to make a CTR of five per cent with a CTA on sites like Forbes. Please note that I’m not adding visits to related articles in this figure, which would pump it up twice.
Now, let’s get back to the topic.
First, you have to understand that the majority of the audience will glance through the article and spend no more than 10–30 seconds on it, according to multiple studies.
For those people, we want to include a bold CTA that visually stands out from the rest of the article. To that end, I use a CTA note at the bottom with a bolded subhead, a short paragraph about the offer followed by a sentence that entices to take action now.
…your lead magnets must contain five essential elements if you want to achieve a high conversion rate. I discuss them in depth in my free eBook, five lead Magnets that Convert. Download it here
This kind of CTAs also serves another purpose. Since a CTA note is placed at the bottom, inline CTAs cover the audience that will not make it to the bottom—that’s going to be the bulk of the audience.
In addition to these two types of CTAs, I include links to related content on my sites.
It’s a no-brainer to post SEO content on your site and leave it there if you have a high DA rank that can compete for keywords with a decent volume of searches in your domain.But if you are starting or have a low-DA site that can’t beat the competition in this respect, this is a good workaround.
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